Prudential

Prudential’s ribbon logo serves as a symbolic expression of its brand purpose: “Committed To Your Progress In Life”. We transformed the uniquely formed ribbon device into bold graphics by combining curve elements with Prudential’s brand colours. From that, a new concept for Prudential’s Hong Kong office was born.

Naturalistic elements and floor patterns ensure a smooth visual flow throughout our design, aligning with the other meaning of the ribbon which is togetherness, complete and fluid. By implementing intelligent and agile solutions, the office becomes a place where collaboration, contemplation, teamwork and introspection are possible. Through the lens of art, living-walls and urban graphics, a brand-centric workplace is reimagined. 

Highlights:

1. Soundproof meeting pods create an efficient and happier workplace by reducing noise issues. The exterior is customised with Prudential’s branding.